How To Use Social Media in a Disaster

If a fire, an ice storm, or even a terrorist attack struck your organization, would you immediately go online and Tweet about it? No? Well, maybe you should. So says a report from Janco. Yet most companies haven't considered how to deploy social-media tools as part of their disaster recovery and business continuity planning. While many of them have incorporated Facebook, Twitter, LinkedIn, blogs and YouTube as part of their branding, marketing and customer outreach efforts, they haven't learned how to exploit the same tools to communicate during an emergency. “Social networks are powerful,” says M. Victor Janulaitis, CEO of Janco. “They allow anyone to share – and hear – information transmitted from others in real time from anywhere. We've found that both true and false information is spread via social networks, in fact.” To get the right information into the right hands, organizations must come up with proactive social-media disaster-response plans.