Wednesday, August 28, 2024

3 ways avoid consumer friction while fighting fraud:

Use device based identity resolution: Resources such as Neustar. Recognize trusted devices to reduce friction for returning customers while flagging potentially suspicious new devices.

Behavioral biometrics: Use technology that analyzes user behavior patterns (e.g., typing speed, mouse movements) to identify potential fraud without adding explicit steps for the user.

Streamlined KYC processes: Optimize know-your-customer procedures by using digital identity verification tools that can quickly validate customer information.

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